Privacy Policy

Last updated: October 2026

Limitless Lulu respects your privacy and is committed to protecting the personal information of our customers and website visitors.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit limitlesslulu.com, browse our products, place an order, create an account, contact us, or otherwise interact with our store.

Limitless Lulu operates this online store using Shopify, which provides the e-commerce platform that enables us to offer our products and services to you.

1. Personal Information We Collect

When you visit or use our website, we may collect personal information that you provide directly to us or that is collected automatically through our store.

This may include:

• Your name

• Email address

• Phone number

• Billing address

• Shipping address

• Payment and transaction information

• Products you view, add to your cart or purchase

• Order history

• Customer account details and preferences

• Information contained in messages or enquiries you send to us

• Device and browser information

• IP address and similar technical information

• Information about how you use and navigate our website

We collect only the information reasonably necessary to operate our store, process purchases, provide customer support, fulfil orders and improve our services.

2. How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us or otherwise provide information to us

• Automatically when you browse or interact with our website

• Through cookies and similar technologies

• From Shopify and service providers that help us operate our store

• From payment providers, delivery partners and other third parties involved in completing your transaction

3. How We Use Your Personal Information

We may use your personal information to:

• Process and fulfil your orders

• Process payments

• Arrange shipping and delivery

• Send order confirmations and updates

• Process returns, exchanges or refunds where applicable

• Manage customer accounts

• Respond to customer enquiries

• Provide customer service and support

• Remember customer preferences

• Improve our website, products and services

• Detect, investigate and prevent fraud or other suspicious activity

• Maintain the security of our store

• Send marketing or promotional communications where you have agreed to receive them

• Comply with legal, regulatory, tax and accounting obligations

4. Customer Service and Enquiries

We want customers to be able to contact us easily if they need assistance.

For questions regarding products, orders, deliveries, returns, exchanges, payments, website issues or any other customer-service matter, please contact us using the details below:

Email: info@limitlesslulu.com
Phone: 061 029 8079

Email enquiries are attended to during our normal working hours.

We aim to respond as quickly as possible and undertake to attend to all customer enquiries within 24 hours.

Enquiries received outside normal working hours may be responded to during the next working period.

5. Payments

Payments made through our online store may be processed by Shopify and other payment service providers available through our website.

Payment providers may collect information necessary to process your transaction, including payment card information, transaction details and payment confirmation information.

Limitless Lulu does not directly store your complete credit or debit card information.

Payment providers process personal information in accordance with their own privacy and security policies.

6. Shopify

Our online store is powered by Shopify.

Shopify collects and processes certain personal information when you access or use our store in order to provide, secure and improve the ecommerce services used by Limitless Lulu.

Information submitted through our website may therefore be transmitted to Shopify and to service providers involved in operating our store, processing transactions, providing analytics, preventing fraud, facilitating delivery and supporting other ecommerce functions.

Some of these services may process or store information outside the country in which you live.

You can learn more about how Shopify processes personal information by reviewing the Shopify Consumer Privacy Policy.

7. How We Share Personal Information

We may share personal information with third parties where reasonably necessary to operate our business and provide our services.

These parties may include:

• Shopify

• Payment processors

• Banks and financial service providers

• Delivery and courier companies

• Fulfilment partners

• Hosting and technology providers

• Analytics providers

• Marketing service providers

• Customer-support service providers

• Professional advisers

• Government authorities, regulators or law-enforcement agencies where required by law

We may also disclose information where necessary to protect our legal rights, investigate fraud, comply with legal obligations, respond to lawful requests or enforce our store policies.

We do not disclose personal information unnecessarily.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate effectively and provide a better shopping experience.

These technologies may be used to:

• Keep the website functioning properly

• Remember your preferences

• Maintain your shopping cart

• Understand how visitors use our website

• Measure website performance

• Improve our products and services

• Support analytics

• Support advertising and marketing where permitted

Where required, you may be given the opportunity to accept, reject or manage non-essential cookies through our website.

9. Marketing Communications

Where you have agreed to receive marketing communications, we may contact you with information about:

• New products

• Promotions

• Special offers

• New arrivals

• Store updates

• Limitless Lulu news

You may unsubscribe from promotional emails at any time by using the unsubscribe option included in those communications.

Even if you unsubscribe from marketing messages, we may still send you essential communications relating to your orders, payments, deliveries or customer account.

10. Security

We take reasonable steps to protect personal information from:

• Unauthorised access

• Loss

• Misuse

• Disclosure

• Alteration

• Destruction

However, no internet transmission, electronic storage system or security measure can guarantee complete security.

Customers are responsible for keeping account passwords, login details and other security credentials confidential.

11. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information to:

• Fulfil and manage orders

• Maintain customer accounts

• Provide customer support

• Meet tax and accounting obligations

• Resolve disputes

• Prevent fraud

• Enforce agreements

• Comply with legal requirements

Retention periods may vary depending on the type of information involved and applicable legal requirements.

12. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Request a copy of your personal information

• Request that certain uses of your information be restricted

• Object to certain types of processing

• Withdraw consent where processing is based on consent

• Opt out of certain marketing communications

• Exercise other rights available under applicable privacy laws

To make a privacy-related request, contact us at:

Email: info@limitlesslulu.com
Phone: 061 029 8079

We may need to verify your identity before completing certain requests.

13. Children's Privacy

Our store is not intended for children who are unable under applicable law to enter into transactions independently.

We do not knowingly collect personal information from children where doing so would be prohibited by applicable law.

If a parent or guardian believes that a child has provided personal information to us inappropriately, they may contact us and request that the information be reviewed or deleted.

14. Third-Party Websites and Links

Our website may contain links to websites, platforms or services operated by third parties.

Limitless Lulu is not responsible for the privacy practices, security, accuracy or content of third-party websites.

If you follow a link to another website, we recommend reviewing that website's own privacy policy before submitting personal information.

15. International Data Transfers

Because Shopify and some of our other service providers operate internationally, your personal information may be stored, processed or transferred outside the country in which you live.

Where required by applicable law, appropriate safeguards may be used when personal information is transferred internationally.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business

• Changes to our website or services

• Changes to the technology we use

• Changes to legal or regulatory requirements

• Changes to our privacy practices

When we update this policy, the revised version will be published on our website, and the “Last updated” date will be changed accordingly.

We encourage customers to review this Privacy Policy periodically.

17. Contact Limitless Lulu

If you have any questions, concerns, complaints or requests regarding this Privacy Policy or how Limitless Lulu handles your personal information, please contact us:

Limitless Lulu
Email: info@limitlesslulu.com
Phone: 061 029 8079

Email enquiries are attended to during normal working hours.

We aim to respond as quickly as possible and undertake to attend to all customer enquiries within 24 hours.